Thinking of Selling in Victoria, BC? Here’s What the Process Really Looks Like

Selling your home isn’t just about putting up a sign and hoping for the best. It takes preparation, strategy, smart pricing, and the right guidance—especially in a market like Greater Victoria, where buyer behaviour shifts with interest rates, seasonality, and inventory levels.

I’m Dan Juricic, a local realtor helping sellers across Saanich, Victoria, and the Peninsula get results without stress or surprises. Whether it’s your first time selling or you’ve done it before, here’s a step-by-step breakdown of how I help you sell with confidence—and get the outcome you want.

🔍 Step 1: Let's Start With a Conversation

The first step is a no-pressure consultation. We’ll sit down (or hop on a call) to talk through your goals, timeline, and the current state of your property. I’ll provide a Comparative Market Analysis (CMA) so you can see where your home fits in today’s market, and together we’ll map out the right game plan.

You’ll walk away knowing:

What your home is realistically worth
The best time to list (yes, timing still matters)
What improvements (if any) will move the needle

🛠️ Step 2: Prepping Your Home for Market

Buyers shop with their eyes first. Clean, well-maintained homes that show well get more attention—and often better offers.

Here’s what we might recommend:

Decluttering and depersonalizing
Minor touch-ups or repairs (leaky faucets, fresh paint, lighting)
Landscaping and curb appeal tune-ups
Professional staging (if it adds value in your price range)
Full professional clean inside and out

I’ll guide you on what’s worth doing, and what’s not—based on your home’s value and buyer expectations in your neighbourhood.

📸 Step 3: Photography, Video & Marketing That Works

Your first showing happens online, so your listing needs to stand out.

Every listing I launch includes:

High-res professional photography
3D virtual tour and floorplans
Walkthrough video and drone footage (where applicable)
Strategic copywriting that tells your home’s story
Exposure on MLS, Realtor.ca, social media, and targeted digital ads

No shortcuts—just smart, modern marketing that works.

🚀 Step 4: Launching Your Listing

Once your home is ready, we go live.

This includes:

Going live on MLS and all major platforms
For-sale sign and lockbox setup
Launching your marketing campaign
Scheduling open houses (if applicable) and showings

I’ll advise you on the best day to list, based on market rhythm and local demand. Yes, even which day we go live can impact momentum.

🏡 Step 5: Showings, Feedback & Adjustments

I handle all showing coordination and communicate regularly with you so you're never in the dark. You’ll receive feedback from buyers and agents, and if anything needs to shift (pricing, timing, presentation), I’ll give you the data and recommendations to adjust quickly and strategically.

✍️ Step 6: Offers, Negotiation & Strategy

Whether it’s one offer or multiple, we’ll break down everything—price, subjects, timelines, deposits, and even the “fine print” like included items or buyer financing.

In today’s market, how you negotiate matters more than ever. I’ll ensure:

You don’t leave money on the table
You’re protected legally and financially
The deal aligns with your goals

📑 Step 7: Subject Removal & Legal Process

Once we accept an offer, the buyer enters a subject period where they do their due diligence—inspections, financing, strata reviews, etc.

I’ll stay on top of every step and coordinate with your lawyer or notary to ensure everything moves forward smoothly. If anything comes up, we’ll deal with it head-on—no surprises, no panic.

🧳 Step 8: Final Prep & Possession Day

Once the subjects are removed, your home is officially “sold.” The buyer submits their deposit and lawyers get to work on the conveyancing (ownership transfer).

Here’s what you’ll do:

Start packing and arranging your move
Organize final utility readings
Leave behind keys, manuals, remotes, etc.

On completion day, legal ownership transfers. On possession day, the buyer gets the keys—and you get to move on to your next chapter.